Start free. Pay when it starts leaving the building.

Five modules are free forever, with no card and no expiry. Paying unlocks the other fifteen and, more usefully, the report you can put in front of a client.

Billing

Free

$0forever

No card required

For anyone who wants to pressure-test a plan.

Five diagnostic modules that tell you where you actually stand — your source of growth, your leakiest funnel stage, and the loyalty a brand your size should expect.

·Objective Setting, KPI Ladder, Double Jeopardy, Brand Calculator, In-Market Volumes
·Unlimited runs, no expiry
—Master Report
—PDF export
—The other 15 models

Most chosen

Individual

$199/ month

$2,388 a year · cancel any time

For the strategist who owns the recommendation.

All twenty models, unlimited scenarios, and the Master Report every module writes into — the thing you actually present.

·All 20 models
·Unlimited runs and saved scenarios
·Master Report and PDF export
·Extra seats at $159 a month each
·New models included as they ship

About two hours of billable time a month. The models behind it took thirty years of published research and rather longer than two hours to build.

Agency

$9,850/ year

Up to 10 seats · $82 per seat a month

For teams running effectiveness across several clients.

Everything in Individual for ten people, a shared report library so work doesn't live on one laptop, and time with me to get the team using it properly.

·10 seats
·Shared report library
·20 hours of strategic support a year
·We build your first client reports with you
·Priority response

Under five people, individual seats cost less. We'll say so rather than let you overpay.

Managed

From $36,000/ year

Per brand · $9,000 a cycle · four clients at a time

For teams that want the analysis without running the platform.

The same twenty models, operated by me on a quarterly cadence. You hand over the data and get board-ready outputs back with written interpretation rather than a folder of charts. It is the platform delivered as a service, not a consulting engagement.

·Quarterly full-suite analysis
·Data cleaning and preparation
·Written interpretation of every output
·Presentation-ready decks
·60-minute walkthrough per cycle
·Bespoke modules on request
·Platform seats for your team included

Four brands at a time, because it is my time rather than server time. If you need someone in the room defending the number as well, that is Advisory.

Free forever

The five that show you where you stand

01Objective Setting

03KPI Ladder

04Double Jeopardy

06Brand Calculator

10In-Market Volumes

These are the diagnostics. They'll tell you whether you have a problem and roughly where it sits. The paid models are the ones that decide what to do about it — budget, channel mix, flighting, payback and causal measurement.

Built on the work ofBinet & FieldEhrenbergByron SharpJenni RomaniukKaren Nelson-FieldOrlando WoodAndrew Tindall

Common questions

What's the catch with the free tier?+

Can I add people to an Individual plan?+

Monthly or annual?+

Is there a trial of the paid modules?+

What does the Agency plan include beyond seats?+

What's the difference between Managed and Advisory?+

Can I cancel?+

Beyond the platform

Some problems need more than a subscription. Two other ways to work together, priced openly for the same reason the plans above are.

Advisory

Have the work done for you

A fixed-price diagnostic on your own spend, a monthly retainer, or a pitch reviewed before a client picks it apart.

Training

Teach the team to do it

Seven modules built from the primary literature, taught against your own numbers rather than a case study.

Not sure which of these fits? Book half an hour → or send a note →