The Machine

The strategic infrastructure serious marketers build on.

$1,195 per annual plan

Less than a single day of management consulting. More rigorous than anything your competitors are presenting.

18 modules. One strategic report. Budget modelling, payback curves, creative effectiveness scoring, channel optimisation — every number traceable to named, published research.

Built on the work ofBinet & FieldAndrew EhrenbergByron SharpAndrew TindallOrlando WoodKaren Nelson-FieldJenni Romaniuk

Platform

$6,950/ year

$19.04/day · Billed annually

$695 per module

For self-serve strategists testing the system or agencies with a focused need.

Choose any 10 modules from the full suite. Run unlimited scenarios, save to your Master Report, export PDFs. Swap your module selection quarterly.

✓Any 10 modules of your choice
✓Unlimited simulation runs
✓Master Report (10 modules)
✓PDF export
✓Swap modules quarterly

The Business Case

One strategy engagement from a mid-tier consultancy costs $15–50k. Ten modules of The Machine replace that — permanently — for $6,950 a year.

Most Popular

Platform + Support

$11,950/ year

$1,000/mo · Billed annually

$664 per module + support

For agencies and in-house teams who want the full system.

All 18 modules, plus 60 hours of strategic support per year. We'll build your first three client reports with you — module walkthroughs, framework application, client-ready outputs.

✓All 18 modules
✓60 hours/year strategic support
✓We build your first 3 reports with you
✓Full Master Report + PDF export
✓Priority response
✓Methodology deep-dives

The Business Case

A senior effectiveness analyst costs $120–180k/year. This gives you 60 hours of equivalent expertise plus the full platform for $11,950. Run 10 annual plans and you're at $1,195 each.

Managed Service

$29,950/ year

Limited to 10 active clients

For agencies scaling an effectiveness practice.

We run it. You present it. Hand us the data — we run the full suite quarterly and deliver board-ready outputs with written strategic interpretation and a 60-minute walkthrough per cycle.

✓All 18 modules
✓Quarterly full-suite analysis
✓Data cleaning and preparation
✓Written strategic interpretation
✓Presentation-ready output decks
✓60-min walkthrough per cycle

The Business Case

A single McKinsey engagement costs more than this annual contract. This delivers quarterly full-suite analysis with written interpretation — for less than the cost of one consulting week.

Who this is for

Heads of StrategyMedia DirectorsAgency FoundersMarketing DirectorsPlanning Teams

Common Questions

Can my whole team use it?+

What if I only have 3 clients?+

Is there a trial?+

Can I upgrade from Platform to Platform + Support?+

What counts as 'strategic support'?+

Bespoke effectiveness training, fractional strategic support, and enterprise arrangements are available. Contact us to discuss →